PRODUCT & EXPERIENCE STRATEGY

• Opportunity finding

• Concept visioning & validation

• Developing experience principles

• Facilitation of leadership & design events

DESIGN RESEARCH

• Conducting problem space deep dives that combine HCD methods with traditional descriptive & analytical methods

• Synthesis and insight development

• Findings shareouts via artifacts, stories, and experiences

• Evaluative and usability testing

SERVICE DESIGN

• Taking a holistic approach to multi-channel, multi-touchpoint products & services

• Designing customer journeys and systems

• Detailed touchpoint design for experiential services & products

INTERACTION DESIGN

• Finding user - business - ecosystem needs match

• Architecting interaction models & systems

• Ideating and designing digital features

GATHER

Design ethnography
Interviews & surveys
Inspiration & analogous
User data review
Secondary research

MAKE SENSE

Design synthesis
Frameworks
Behavioral science
Design audit
Mapping & diagraming
Co-Design

MAKE

Pen & paper sketching
Wireframes & mockups
Experience prototypes
Click-through & motion prototypes
Specs & assets

SHARE & TEST

Storytelling
Presentations
Strategic guidance
Workshop facilitation
Concept validation
Data analysis
Usability testing